Information Technology Interventions for Growth and Competitiveness in Micro-Enterprises

The use of Information and Communication Technologies (ICTs) by Small and Medium Sized Enterprises (SMEs) have the potential to enable these businesses to grow through access to new markets and administrative efficiencies. However, the growth of the smallest of these SMEs which are micro-enterprises is hindered by their inability to adopt ICTs. This paper investigates how micro-enterprises can adopt ICTs to grow and achieve competitiveness. It investigates a set of seven microenterprises through an interpretive field study in which action research was used to diagnose and treat the micro-enterprises. This was done using interventions through a process called “Information Technology (IT) Therapy”. This process involved providing individualized IT solutions to pressing problems and opportunities. The increase in competitiveness of these micro-enterprises was assessed using the Focus Dominance Model and their growth through a modified model of micro-enterprise growth. This research contributes to assisting micro-enterprises achieve sustained growth and competitive advantage. DOI: 10.4018/978-1-60960-529-2.ch006 Information Technology Interventions for Growth and Competitiveness 107